What is Article Marketing? What does writing Articles add to your business?
Article Marketing is one of the marketing tools out there. It doesn’t mean marketing an article of any form, it means marketing your website through articles.
What is Article Marketing?
Article Marketing is marketing a website or a product through an article that you have written on a subject, field, branch or service that you are knowledgeable about and have professional information and advice.
Article Marketing puts you in direct contact with your target group.
The basis of Article Marketing is information transfer. It differs from traditional marketing methods because it doesn’t explain the product and why you should buy it, it explains why you would need this product, the benefits of it and in depth studies on said product. So when you look at it from the average readers perspective, it would look like much better material to read than an advertisement.
For example: When a mother is looking for a bed for her baby, she doesn’t much care about the brand as she does its functions and what she needs to look out for when choosing a bed. If you want to reach this mother in need, o in other words the target customer and you are a bed manufacturer or are an expert on beds, then you need to write articles that will inform her on the issue. It is not enough to just say “our bed is the best” and expect that mother to buy it, you need t o provide her with information such as a beds importance on a babies quality of sleep, physiological and physical health. This is necessary to appeal to these customers and to have their trust. This is where article marketing differs from traditional methods; it all depends on empathy and trust.
How will writing articles with the Article Marketing System Help You and Your Work?
Article Marketing is an effective marketing strategy. Article marketing will have you ahead of the competition as you will be able to contact your target group directly with the articles you have written on your topic of expertise.
When implementing Article Marketing, make sure that you transfer rich and beneficial content. This way your product, company or area of service will raise your current market value in the sector.
Article Marketing is the best way to transfer your knowledge and experiences on a subject. It is a platform where you can display all of this to your target group. Article Marketing could have people prefer your company over others.
When we take a look at the way corporations and companies go about advertising their wares and marketing their companies, we see that they use the same words and the same methods that have become traditional. Every brand claims to be the best and to have the best products. But we live in the era of different sales dynamics. Internet has increased curiosity for information but information transfers at sales points have become an important issue. When we take a look at forums and websites we see that people like to research a product thoroughly before they buy it. The reason these people need the opinions of others is because most companies don’t supply anything about their products except polished commercials and advertisement. But the fact is that people need answers to their needs and not opinions. Like in the example above, if the mother doesn’t find proper information on the bed she wants to buy, she will more than likely look for opinions from others who have bought the product.
No one knows your companies function, advantages and disadvantages and the reasons behind operations within your company better than you. If you try to market you product with cliché words, all you will be doing is keeping the tradition going. In this process, people may have bought your product already and have started to make positive and negative comments on it, the product you have created with tireless effort may then have not met the standards of these people who knew nothing about the product, and they are now a disadvantage to your marketing strategy.
This is why Article Marketing is so important; the product or service needs to be explained by an expert on the subject so that it is made clear who the target group is and for sincere communication between seller and buyer based on a relationship of knowledge.
On which platforms can the Article Marketing method be implemented?
The articles that you have prepared for this method must be published on the right platforms and once you have that ready, you need to pay attention to the tag section in the section below it. After having transferred your knowledge, you need to have a tag where you can allow people to access your company profile and company successes; you need to aim at being accessible through links to your site.