A link that a site has gotten from another site is called a Back-Link. If a site has more Back-Links it has more value and the chance of it being found when the subject matter is searched for increases. So its placement in SERPs (Search Engine Result Pages) rises due to its higher rank. Sites that want to be found in search engines, especially in Google, need to have a good amount of Back-Links.
Back-Links are seen as a reference for search engines. It gives a site preference over others. So however preferred a website is, that is also how valuable it is. But it is also important to be referenced by proper sources, so if a high valued website gives you a reference, your value will go higher. Google digitizes every websites value and gives it a Page Rank from 0-10. This basic evaluation rates websites’ values. However high a websites Page Rank is, that’s how valuable it is for Google. When a page with a high Page Rank gets more back-links, it gets higher in SERPs.
When you are commencing your link-building strategies, there are many ways to acquire Back-Links. The most well known and implemented one is adding links to indexes/directories. These directories will also want you to give them a link, as is their right. This is called a link exchange. But the only problem with this is that it is a very obvious way of trying to gain value on Google. So for this reason it doesn’t really amount to much. This method has lost its value compared to the past. Nowadays it is website with higher quality content that have better places in SERPs.
In these situations it is very important to get back links. But no website owner will willingly give you a link for nothing in return. There must be a good reason for a website owner to do this.
You need to make high quality content that is beneficial to all, an article written in this way will have other websites see these articles as references and will naturally provide links to your page.
So how does one add a back link? How can we get people to have our links? If you don’t want to make a link exchange, you can use one of the 5 methods of getting back-links that I have provided below:
5 Ways of Getting Back-Links
You need to have a page with a Page Rank of at least 1 for these to work. Also, having links that are 1-2 clicks away from the main page will help Google index your pages much faster.
1- Making Relevant Comments on Blogs and Adding Links
When you come across a blog that has an article on your field of expertise, you can make comments and show your website as reference.
2- Joining Forums and Adding Links
You can have a link to your site in your signature. Other users will see this and visit your site, of course if you answer questions and start topics on these forums.
3- Writing Original Content Articles and Adding Links
Article Marketing is the most effective way of getting Back-Links. So all you need to do is to write articles and add them to the directories/indexes and then get back-links to your site. You need to make sure to write articles according to article writing rules and get people to click on the link by intriguing, interesting and teaching them with your content.
4- Adding Links to Your Own Blog
You can start up a blog that is relevant to your website. You need to keep this blog up to date and frequently updated for this to be effective. This will need long term planning as a new page won’t have a high Page Rank score.
5- Being Active in Social Media
You can find your target group on websites like Twitter, Facebook and FriendFeed and construct your Back-Link foundations here.
I would like to remind you to implement these methods within the rules and parameters of the websites. This is vital for the time and energy spent to be worth it.